| Popis: |
A critical guideline for great content, great copy is to plan before you write. Planning is important at all stages and all levels – from the overall content strategy to each specific piece of content or copy. The three critical planning questions are why, who, and about what. Why = purposes = what you want to achieve. Who = site visitors. About what = the conversations they want to start. This chapter gives you specific advice on how to state your purposes, how to find out about your site visitors, and their conversations. It also tells you why and how to create personas and scenarios from the data you collect. |
