Segmentation of Chinese Tourists by Seasonal and Trend Patterns: The Case of Macao
| Autor: | Joey Pek Sou, Edmond H. C. Wu, Wendy Sio Lai Tang |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Cultural Studies
Linguistics and Language business.industry 05 social sciences Chinese market Pattern recognition Seasonality medicine.disease Language and Linguistics Geography Feature (computer vision) Tourism Leisure and Hospitality Management 0502 economics and business medicine 050211 marketing Segmentation Artificial intelligence business Cluster analysis 050212 sport leisure & tourism Tourism |
| Zdroj: | Journal of China Tourism Research. 14:279-295 |
| ISSN: | 1938-8179 1938-8160 |
| DOI: | 10.1080/19388160.2018.1492483 |
| Popis: | This study proposes a novel data-driven technique utilizing feature-based time series clustering to segment the huge Chinese market based on two distinct tourism phenomena, seasonality and growth t... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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