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The subject of the research is a corporate real estate portfolio (CREP) of Sberbank PJSC. The aim of this study is to establish significance of developing methodological and theoretical approaches towards value management of the bank’s corporate real estate portfolio as a profit center and practical approaches towards optimizing portfolio composition. The theoretical and methodological basis of the study includes the scientific works of Russian and foreign researchers on the problems of corporate real estate management (including that of the banks’), statistical analysis of CREP, fundamental and price analysis of commercial real estate market, PEST-analysis and SWOT-analysis of CREP. The results of the study are the introduction of the term “corporate real estate management system as a profit-center” and overall analysis of the existing approaches towards managing corporate real estate as a profit center, comparison different compositions of CREP composition. Practical and substantive statistical analysis of the current CREP state was undertaken as well as the key aspect of CREP value management was studied – namely optimization of ratio between owned and leased properties within the portfolio. The authors conclude that ownership is fit for some properties of Sberbank PJSC – head offices and key business divisions, which among things dictate certain corporate image requirements. However, for most of the rest of CREP properties, leasing however is a more appropriate format that enables corporation to respond to an ever-changing business environment. |
