The impact of large-scale events: A difference-in-difference model for a Pokémon go safari zone event in Tainan and its effect on bikeshare systems
| Autor: | Chui Sheng Chiu, Chung-Wei Shen, Pei Fen Kuo |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
050210 logistics & transportation
Event (computing) business.industry media_common.quotation_subject 05 social sciences 0211 other engineering and technologies Aerospace Engineering Transportation 02 engineering and technology Management Science and Operations Research Payment Difference in differences Transport engineering Renting Geography Scale (social sciences) 0502 economics and business Business Management and Accounting (miscellaneous) Revenue TRIPS architecture 021108 energy Duration (project management) business Civil and Structural Engineering media_common |
| Zdroj: | Transportation Research Part A: Policy and Practice. 149:283-299 |
| ISSN: | 0965-8564 |
| DOI: | 10.1016/j.tra.2021.05.005 |
| Popis: | Large-scale events bring tourists to host cities and increase the density of people circulating therein. Pokemon Go Safari Zone events have been hugely successful at attracting tourists to cities around the world. For example, in one five-day Pokemon event in Tainan, Taiwan in 2018, the daily log-in count was 250,000 per day on average, generating an estimated US$50 million in revenue for the city. In order to better understand the impacts of Pokemon and other similar events on bikeshare systems, this study examined changes in station-based bikeshare trips before and during one case study event. We divided bikeshare trips into event-related (i.e., treatment) and event-unrelated (i.e., control) groups based on whether the trips originated from rental stations near 30 scenic event-related locations. We also evaluated the event’s impact on the number of trips and trip durations for different smartcard users. A difference-in-difference method was used for the analysis. The results show that this event increased bikeshare trips by 27% for trips starting from event-related rental stations. The number of riders making payment by EasyCard (a smartcard first used by Taipei Mass Rapid Transit) also increased. However, there was no significant change in the duration of bicycle rentals between different smartcard types. Understanding how this event and the associated bikeshare systems are interrelated will be helpful for city administrators seeking to provide adequate services for such events in the future. |
| Databáze: | OpenAIRE |
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