Presidential Rhetoric, Metaphor, and the Emergence of the Democracy Promotion Industry

Autor:	Stephen J. Heidt
Rok vydání:	2013
Předmět:	Presidential system Metaphor Communication media_common.quotation_subject Media studies American exceptionalism Public policy Democracy Power (social and political) Law Rhetoric Sociology Democracy promotion media_common
Zdroj:	Southern Communication Journal. 78:233-255
ISSN:	1930-3203 1041-794X
DOI:	10.1080/1041794x.2013.784349
Popis:	When Ronald Reagan announced his desire for a Federal program dedicated to promoting democracy abroad, no one expected that program would grow into a $100 billion industry. This essay argues that the use of light/dark, sea, and disease metaphors animated the production of the democracy promotion industry, metaphors that built upon preexisting cultural enthymemes related to insecurity, American exceptionalism, and the U.S. role in navigating the dangers of the international. This case study suggests that presidents turn to metaphor because they recognize the power of metaphor, the ability of metaphor to connect public policy to common conceptions of America, and the difficulty opponents have in countering metaphorical depictions.
Databáze:	OpenAIRE
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