Belanja on-line mahasiswa di era pandemi covid-19: modifikasi perilaku konsumen

Autor:	Eko Setyanto, Annisaa Fitri, Chatarina Henny, Prahastiwi Utari
Rok vydání:	2020
Předmět:	Survey methodology Coronavirus disease 2019 (COVID-19) Computer science Sampling (statistics) Advertising Product (category theory) Consumer behaviour Stratified sampling
Zdroj:	Islamic Communication Journal. 5:143
ISSN:	2615-3580 2541-5182
DOI:	10.21580/icj.2020.5.2.6450
Popis:	The Covid-19 pandemic has changed students consumer behavior from offline to online. The problem in this research is how students’ consumer behavior in online shopping in the era of the Covid-19 pandemic, and the modification of consumer behavior due to regulations and procedures for shopping and buying the products they need. This research is a quantitative study using a survey method. This study is a quantitative research using a survey method. Sampling was done by stratified random sampling, the number of those students FISIP UNS involved as many as 80 people. The results and conclusions of research show that in online shopping, there is a modification of consumer behavior related student needs product, information search, evaluation prior to purchase or an alternative choice, and in the decision to buy or use the product.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::11b82d7b7c7cbbde34a07dd75645b10e https://doi.org/10.21580/icj.2020.5.2.6450 Zobrazit plný text záznamu