| Popis: |
The chapter turns to the realization of revenues in the creative economy, illustrating how the economic value of intellectual property becomes identified and registered. Strategies include work for hire, direct sale, and licensing, often relying on market intermediaries and collecting societies. We illustrate how arriving at prices for singular products in an exchange can be difficult, either because of a lack of ‘equivalence’ or because creative producers must learn what needs to be taken into consideration. We also examine practices of valuation as producers try to maintain control of IPR through licensing agreements. We draw links between the structural forces identified earlier in the book, especially debates over creative labour and entrepreneurship in the creative industries—casualization, precarious labour, the oligopoly of corporations—and the quotidian activities of creative producers as they seek to realize substantial enough returns to allow them to continue in the business of creative work. |
