| Autor: |
Dhruv Grewal, Banu Onaral, Rajneesh Suri, Atahan Agrali, Nancy Puccinelli, Kurtulus Izzetoglu, Hasan Ayaz, Anne L. Roggeveen |
| Rok vydání: |
2018 |
| Předmět: |
|
| DOI: |
10.1016/b978-0-12-811926-6.00077-4 |
| Popis: |
Price or cost of ownership remains the most influential decision driver for consumers when shopping for a product or service. In the current competitive retail environment, for consumers to have a good experience at a store, such price information needs to appear in a location (right or left) where consumers are most likely to look at while shopping. This study used neural correlates to identify the location where consumers are most likely to expect price information to be present during a shopping experience. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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