Behind the makeup: The effects of cosmetics on women's self‐objectification, and their objectification by others

Autor: Khandis R. Blake, Dax J. Kellie, Robert C. Brooks
Rok vydání: 2021
Předmět:
Zdroj: European Journal of Social Psychology. 51:703-721
ISSN: 1099-0992
0046-2772
Popis: Does wearing makeup benefit women by changing how they perceive themselves, and are the perceptions that others make of makeup wearers positive, or negative? In two pre-registered experiments, we investigated the effects of makeup on women's self-perceived traits, and others’ objectifying perceptions of them. In Experiment 1, 229 women imagined one of four scenarios (e.g., a romantic date). Half applied makeup for that scenario before rating their self-perceived agency, humanness, romantic competitiveness towards other women and reactions to partner jealousy. Results showed little evidence that applying makeup affected women's self-perceived traits. In Experiment 2, 844 participants rated images of women's faces from Experiment 1 on their mental capacity and moral status. Women wearing more makeup were attributed less mental capacity and moral status, with attributions mediated by perceptions that heavier makeup-wearers have more sex and are more physically attractive. Findings suggest that although women experience cultural pressure to wear makeup, negative stereotypes of makeup-wearers may lead to detrimental perceptions of women.
Databáze: OpenAIRE
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