Development of the interface of the mobile application of the copycenter to increase the customer orientation of the business
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-3244 |
| Popis: | Ð¦ÐµÐ»Ñ ÑабоÑÑ â Ñоздание пÑоÑоÑипа и ÑазÑабоÑка дизайна пÑиложениÑ. ÐадаÑи ÑабоÑÑ:- ÐпÑеделение и Ð¾Ð±Ð·Ð¾Ñ Ð¿Ð¾Ð½ÑÑÐ¸Ñ Ð´Ð¸Ð·Ð°Ð¹Ð½-мÑÑлениÑ;- ÐÑименение дизайн-мÑÑÐ»ÐµÐ½Ð¸Ñ Ð´Ð»Ñ ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¾Ð±Ñаза пÑодÑкÑа;- ÐÑÐ±Ð¾Ñ Ð¸Ð½ÑÑÑÑменÑа пÑоÑоÑипиÑованиÑ, ÑазÑабоÑка UX и UI;- ТеÑÑиÑование пÑоÑоÑипа и оÑенка ÑÑÑекÑивноÑÑи ÑазÑабоÑанного инÑеÑÑейÑа мобилÑного пÑиложениÑ. РабоÑа вÑполнена на маÑеÑÐ¸Ð°Ð»Ð°Ñ Ð¾ деÑÑелÑноÑÑи копиÑенÑÑа. ÐÑполÑзованнÑе меÑодÑ: Ðизайн-мÑÑление, 5W, пÑоÑоÑипиÑование, оÑенка ÑкономиÑеÑкой ÑÑÑекÑивноÑÑи. РезÑлÑÑаÑÑ ÑабоÑÑ:- опÑеделено понÑÑие дизайн-мÑÑлениÑ, ÑаÑÑмоÑÑÐµÐ½Ñ ÐµÐ³Ð¾ ÑÑапÑ. ÐзÑÑÐµÐ½Ñ Ð¿ÑинÑÐ¸Ð¿Ñ Ð¿ÑоÑоÑипиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ дизайн-ÑазÑабоÑки инÑеÑÑейÑов;- ÑÑоÑмиÑован обÑаз пÑодÑкÑа и опÑеделена ÑÐµÐ»ÐµÐ²Ð°Ñ Ð°ÑдиÑоÑиÑ, ÐµÑ Ð¿Ð¾ÑÑебноÑÑи;- ÑÑоÑмиÑÐ¾Ð²Ð°Ð½Ñ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº пÑоÑоÑÐ¸Ð¿Ñ Ð¼Ð¾Ð±Ð¸Ð»Ñного пÑиложениÑ. РазÑабоÑÐ°Ð½Ñ UX и UI дизайн, и пÑоÑоÑип полÑзоваÑелÑÑкого инÑеÑÑейÑа;- пÑоведена оÑенка ÑÑÑекÑивноÑÑи ÑазÑабоÑанного инÑеÑÑейÑа, опÑÐµÐ´ÐµÐ»ÐµÐ½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ñели пÑоÑÑой ноÑÐ¼Ñ Ð¿ÑибÑли и пÑоÑÑого ÑÑока окÑпаемоÑÑи. ÐÑакÑиÑеÑÐºÐ°Ñ Ð·Ð½Ð°ÑимоÑÑÑ ÑабоÑÑ Ð¾Ð±ÑÑловлена ÑледÑÑÑими ÑезÑлÑÑаÑами Ð´Ð»Ñ ÐºÐ¾Ð¿Ð¸ÑенÑÑа: ÑвелиÑение пÑибÑли и колиÑеÑÑва заказов, ÑаÑÑиÑение аÑдиÑоÑии клиенÑов и повÑÑение каÑеÑÑва пÑедоÑÑавлÑемÑÑ ÑÑлÑг пÑÑем внедÑÐµÐ½Ð¸Ñ Ð¼Ð¾Ð±Ð¸Ð»Ñного пÑиложениÑ. ÐÑводÑ. ÐадаÑи ÐÐÐ ÑеÑенÑ, ÑÐµÐ»Ñ Ð´Ð¾ÑÑигнÑÑа, опÑеделена облаÑÑÑ Ð¿ÑÐ¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ ÑезÑлÑÑаÑов â (ÑказаÑÑ). The purpose of the work â prototyping and application design development. Tasks of work:- Definition and overview of the concept of design thinking;- Application of design thinking to form the image of the product;- Prototyping tool selection, UX and UI development;- Testing the prototype and evaluating the effectiveness of the developed mobile application interface. Work is performed on the basis of about activities of copycenter.Methods used: Design thinking, 5W, prototyping, cost-effectiveness evaluation.Work results:- the concept of design thinking is defined, its stages are considered. The principles of prototyping and interface design development are studied;- the image of the product has been formed and the target audience and its needs have been determined;- the efficiency of the developed interface was evaluated, indicators of a simple profit margin and a simple payback period were determined;- technology for working with a web service is demonstrated; training material for employees and customers of the printing house is developed. The practical significance of the the work is due to the following results for the copy center: increase in profit and the number of orders, expanding the audience of customers and improving the quality of services provided through the introduction of a mobile application. Conclusions. The tasks of the thesis have been solved, the goal has been achieved, the scope of the results has been determined. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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