Marketing Tools for the Development and Enhance the Efficiency of E-Commerce in the Context of Digitalization

Autor:	Zorina Shatska, Tetiana Iankovets, Mariia Dykha, Olena Krasovska, Dmytro Pilevych, Tetiana Ustik
Rok vydání:	2021
Předmět:	Economics and Econometrics Digital marketing business.industry media_common.quotation_subject Context (language use) E-commerce Business goals Promotion (rank) Banner The Internet Performance indicator Marketing business media_common
Zdroj:	Studies of Applied Economics. 39
ISSN:	1697-5731 1133-3197
Popis:	The global electronic market has become so large that a successful business can no longer exist and develop outside the Internet. The article notes how digital technologies have penetrated into online business. They are being incorporated into marketing plans and daily life, and people are using digital devices instead of physical stores; digital marketing campaigns are becoming more prevalent and effective.The article discusses the main marketing tools for the development and efficiency of e-commerce in the context of global digitalization: SMM marketing, SEO, contextual and banner advertisements, communication marketing, video marketing, event marketing, remarketing.The main trends and the most influential tools of the digital age are also highlighted.The main Key Performance Indicators are given. They reflect how the actions that are taken as part of an online promotion help the company move towards achieving its e-commerce business goals.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::107334ed2ed696165835d46cccb33222 https://doi.org/10.25115/eea.v39i5.5234 Zobrazit plný text záznamu