A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event
| Autor: | Rodney B. Warnick, David C. Bojanic, Elizabeth A Cartier |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Estimation
Computer science Event (computing) 05 social sciences Geography Planning and Development Transportation Special events Purchasing Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Social media Economic impact analysis Marketing Duration (project management) 050212 sport leisure & tourism Tourism |
| Zdroj: | Journal of Travel Research. 56:578-592 |
| ISSN: | 1552-6763 0047-2875 |
| Popis: | The study’s purpose was to examine and update the research methods and measurement issues associated with assessing the economic impact (EI) of an extended duration, regional tourism event. Specifically examined were the issues with the implementation of EI studies in regard to further testing and re-verifying the methods used in (1) measuring a representative sample from an information-seeking/sharing web site and social media registration and engagement lists; (2) comparing locals and nonlocals within a region using different definition techniques; (3) examining the impact of VFRs within the local markets; and (4) comparing the estimation of purchasing within versus outside an impact area. Recommendations for further analysis and implementation for EI studies and the management of tourism special events are presented. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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