Small Donor Contributions in Response to Email Outreach by a Political Campaign
| Autor: | James G. Gimpel, SoRelle Wyckoff Gaynor |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Sociology and Political Science business.industry 05 social sciences 050801 communication & media studies Public relations 0506 political science Outreach Politics 0508 media and communications Variation (linguistics) Digital strategy Political science 050602 political science & public administration business |
| Zdroj: | Journal of Political Marketing. :1-25 |
| ISSN: | 1537-7865 1537-7857 |
| DOI: | 10.1080/15377857.2021.1910611 |
| Popis: | This research examines variation in response to mass email communications by a large and sophisticated political campaign over the course of the 2018 election cycle. Computational text analysis is ... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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