How to Build Brand Equity for the SMEs in the Chinese Catering Industry
| Autor: | Haixin He, Xiyuan Wang, Jinjing He, Miao Yu, Ying Peng |
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| Rok vydání: | 2021 |
| Zdroj: | Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). |
| ISSN: | 2352-5428 |
| DOI: | 10.2991/assehr.k.211209.061 |
| Databáze: | OpenAIRE |
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