All hail DNA: the constitutive rhetoric of AncestryDNA™ advertising

Autor: Angela L. Putman, Kristen L. Cole
Rok vydání: 2020
Předmět:
Zdroj: Critical Studies in Media Communication. 37:207-220
ISSN: 1479-5809
1529-5036
DOI: 10.1080/15295036.2020.1767796
Popis: Although the scientific community has frequently criticized the reliability and validity of direct-to-consumer ancestry DNA testing (DTC DNA), sales continue to rise, with an estimated 26 million U...
Databáze: OpenAIRE