All hail DNA: the constitutive rhetoric of AncestryDNA™ advertising
Autor: | Angela L. Putman, Kristen L. Cole |
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Rok vydání: | 2020 |
Předmět: | |
Zdroj: | Critical Studies in Media Communication. 37:207-220 |
ISSN: | 1479-5809 1529-5036 |
DOI: | 10.1080/15295036.2020.1767796 |
Popis: | Although the scientific community has frequently criticized the reliability and validity of direct-to-consumer ancestry DNA testing (DTC DNA), sales continue to rise, with an estimated 26 million U... |
Databáze: | OpenAIRE |
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