Tamale Lesson: A case study of a narrative health communication intervention
| Autor: | Lisa N. Werth, Jeremy Kagan, Sheila T. Murphy, Dave O'Brien, Lourdes Baezconde-Garbanati, Joyee S. Chatterjee, Doe Mayer, Meghan Bridgid Moran, Lauren B. Frank, Paula Amezola de Herrera, Nan Zhao |
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| Rok vydání: | 2014 |
| Předmět: |
Gynecology
Cervical cancer medicine.medical_specialty medicine.diagnostic_test business.industry Communication Mortality rate education Disease medicine.disease Health Information Management Family medicine Intervention (counseling) Cancer screening medicine Narrative Pap test business Health communication |
| Zdroj: | Journal of Communication in Healthcare. 7:82-92 |
| ISSN: | 1753-8076 1753-8068 |
| Popis: | Cervical cancer is the third most common type of cancer in women globally. Latinas carry a disproportionate burden of this disease. In the United States, when compared with non-Hispanic Whites, Latinas endure much higher incidence rates (13.86 vs. 7.70 per 100 000) with mortality rates 1.5 times greater than for non-Hispanic White women. In order to address this disparity, a multidisciplinary team engaged in a study to test the effectiveness of a narrative, developed in culturally specific ways as a behavioral change communication tool. This case study presents lessons learned from Tamale Lesson, a narrative health communication intervention aimed at Mexican-American women that promotes cervical cancer screening (via Pap test) and prevention (via use of the Human Papillomavirus vaccine). Mexican American women who viewed Tamale Lesson showed a significant increase in cervical cancer screening, reducing a disparities in cancer screening found at baseline. This case study highlights the benefits of ... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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