| Popis: |
The overall aim of the study is to therefore explore similarity and variation in the associations that people form between emotions and colours. Our underlying premise is that because emotions themselves are to some extent socially constructed, the relationships that they have with colours are susceptible to variation. Exploring these relationships and probing the reasons for them provides insights into the ways in which people perceive and experience emotions. Through a range of statistical analyses, we show how emotion-colour associations vary across languages, how motivation-type relates to universality, how lightness relates to valence, and how saturation relates to arousal. These last relationships are found to vary according to culture, and according to the gender of the participants. In addition to this, we also explore the potential role of gender-marked feelings (e.g. for angry: “arrabiato” / “arrabiata” in Italian; “enfadado” / “endafada” in Spanish) in shaping participants’ choices. |
