An Influence of Distributor's Corporate Image on Consumer Behavior Towards PB Products

Autor:	김기수(Ki-Soo Kim), 김문정(Moon-Jung Kim), 오영애(Young-Ye Oh)
Rok vydání:	2011
Předmět:	Marketing Economics and Econometrics Perceived quality Distributor Advertising Business Business and International Management Consumer behaviour
Zdroj:	Journal of Distribution Science. 9:83-91
ISSN:	1738-3110
DOI:	10.15722/jds.9.4.201112.83
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0f15e6f807b7021fcefa91cc143da29d https://doi.org/10.15722/jds.9.4.201112.83 Zobrazit plný text záznamu