The Leader Company’s Innovation Strategy and its Role Within the Aerospace Industry in Sao Jose Dos Campos: Brazil

Autor:	Geilson Loureiro, Javier Efrain Gonzales Alarcón
Rok vydání:	2012
Předmět:	Engineering business.industry Order (business) Strategic innovation Aerospace business Aerospace technology Management
Zdroj:	Concurrent Engineering Approaches for Sustainable Product Development in a Multi-Disciplinary Environment ISBN: 9781447144250 ISPE CE
DOI:	10.1007/978-1-4471-4426-7_9
Popis:	This paper analyzes the strategic innovation of a real company, which will be called “The Leader Company” for reasons of privacy and fairness, and verifies its performance in the aerospace industry in Sao Jose dos Campos—SP, particularly Avibras Aerospace SA, the Command for Aerospace Technology (DCTA), the Brazilian Aeronautics Enterprise SA (EMBRAER) and the National Institute for Space Research (INPE). It is concluded that “The Leader Company” constantly reinvents itself and has a strong strategy of corporate acquisitions and partnerships in order to rely on expertise from within and outside the company. It was also concluded that its performance in the aerospace industry in Sao Jose dos Campos is very early, and also the use of “The Leader Company” solutions in the companies verified, are still underdeveloped, thus, opportunities for “The Leader Company” on those institutions.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0f064cb223050cf3a4e510011b8c34c7 https://doi.org/10.1007/978-1-4471-4426-7_9 Zobrazit plný text záznamu