Promotion based on digital interaction algorithm
Autor: | Sergey Sergeev, L N Borisoglebskaya, E N Provotorova |
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Rok vydání: | 2019 |
Předmět: | |
Zdroj: | IOP Conference Series: Materials Science and Engineering. 537:042032 |
ISSN: | 1757-899X 1757-8981 |
DOI: | 10.1088/1757-899x/537/4/042032 |
Popis: | The article is devoted to the modeling of digital interaction by analyzing responses to the promotion of commercial brands through all possible channels of influence on consumer preferences. Formalisms are introduced, a mathematical model is compiled. The calculation of the optimal modes was carried out. |
Databáze: | OpenAIRE |
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