Promotion based on digital interaction algorithm

Autor: Sergey Sergeev, L N Borisoglebskaya, E N Provotorova
Rok vydání: 2019
Předmět:
Zdroj: IOP Conference Series: Materials Science and Engineering. 537:042032
ISSN: 1757-899X
1757-8981
DOI: 10.1088/1757-899x/537/4/042032
Popis: The article is devoted to the modeling of digital interaction by analyzing responses to the promotion of commercial brands through all possible channels of influence on consumer preferences. Formalisms are introduced, a mathematical model is compiled. The calculation of the optimal modes was carried out.
Databáze: OpenAIRE