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Relevance: one of the accumulation key areas of macroeconomic stability — entrepreneurial activity, faced country’s insurmountable difficulties in 2020. Supporting the business sustainability, it is ready to overcome these difficulties only with the participation of the parties concerned. First of all, entrepreneurship support is the authorities responsibity, and it has already come to life in Russia and in other countries of the world. For their future performance, companies will be influenced by the relationship of society to business and by the business participants, such as as founders, owners, employers. It is obvious, that in the conditions of the current coronavirus pandemic some companies face uncertainty, discordance, and they do not accept forced downtime participation in the business processes. Entrepreneurship support, business support institutions, relationship of companies’ entrepreneurial activity and stakeholders formed the conceipt «entrepreneurial culture». The level of its development will depend, on national-cultural characteristics, which will be reflected in the study. Purpose: to highlight the parametric dilemmas of the national entrepreneurial culture, to evaluate their actions as exemplified by Finland and Germany. Methods and methodological apparatus of the study: models of entrepreneurial culture: cultural dimensional characters by G. Hofstede; the development model of intercultural sensitivity by M. Bennett; cultural dimensional characters by F. Trompenaars and C. Hampden-Turner; parametric dilemmas of the national entrepreneurial culture by Yu. S. Sizova and A. B. Ilyin [6]. Main results: the concept of entrepreneurial culture is defined; the models of entrepreneurial culture and the restrictions on their use are noted; authors dilemmas of entrepreneurial culture and their use in Finland and Germany are presented and the features of entrepreneurial culture of these countries are determined. Scientific novelty: for the study of entrepreneurial culture, a complex elements that includes the parametric dilemmas of national entrepreneurial culture as the lack of state support — the attendance of state support was defined: «lack of state support — state suppor existance»; «restrictions for non-resident entrepreneurs — neutrality for non-resident entrepreneurs»; «lack of support institutions — support institutions existence»; «noncompliance to national features in doing business — compliance to national features in doing business»; «lack of the laws supporting entrepreneurial activity — availability of laws supporting entrepreneurial activity»; «lack of business controlling by the supervisory authorities — existence of business controlling by the supervisory authorities»; «adverse business environment — conducive business environment». Practical relevance: the results of the study may be used by enterprises of different levels. |
