The effects of personal involvement, argument quality and presence of attractive models on advertisement attitude, commodity attitude and purchase intention : Focusing on Elaboration Likelihood Model
| Autor: | Park Minyoung, Kang Bo Young |
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| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | The Journal of Image and Cultural Contents. 17:73-103 |
| ISSN: | 2005-4424 |
| DOI: | 10.24174/jicc.2019.06.17.73 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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