Relooking Antecedents to Consumer Dissatisfaction through the Virtual Cosmos

Autor:	K.R. Jayasimha, Gary H. D’costa
Rok vydání:	2015
Předmět:	ComputingMilieux_MANAGEMENTOFCOMPUTINGANDINFORMATIONSYSTEMS ComputingMilieux_THECOMPUTINGPROFESSION Work (electrical) Intangibility Cosmos (category theory) Advertising Business Product (category theory) Marketing Consumer satisfaction
Zdroj:	International Journal of Marketing Studies. 7
ISSN:	1918-7203 1918-719X
DOI:	10.5539/ijms.v7n1p117
Popis:	The purpose of this paper is to identify antecedents contributing to consumer dissatisfaction in a virtual setting. The purpose is not to contravene existing work but rather extend the existing work on consumer dissatisfaction to virtual setting. While much of the literature till date focuses on consumer satisfaction in online buying, there are only a handful of papers describing consumer satisfaction in virtual purchases. This paper attempts to identify the antecedents contributing to consumer dissatisfaction in a virtual setting as an update to the existing antecedents on consumer dissatisfaction. While some of the antecedents are common in a virtual setting and real world, other antecedents may not be such as intangibility of the product purchase. The paper concludes with a discussion associated with launching new brands through virtual platforms and its impact on consumer dissatisfaction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0e868e6c663b914fba527a6c23dcafd3 https://doi.org/10.5539/ijms.v7n1p117 Zobrazit plný text záznamu