| Popis: |
Traditionally, sustainability was referred to as the steady growth of a firm in sales, market share, and profit over a long period. This paper presents a novel conceptual framework that can be used to classify a firm’s operations strategic initiatives by blending its Corporate Social Responsibility (CSR) initiatives of a firm and its adoption of ethical standards to classify a firm’s operations strategic initiatives. Further, through illustration of a CSR spend analysis for an Indian firm, the paper discusses how a firm can strategically position its sustainability spend for achieving competitive advantage. |
