The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM
| Autor: | Milad Farzin, Abolfazl Bagheri Abbassalikosh, Marzie Sadeghi, Rosha Makvandi |
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| Rok vydání: | 2021 |
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| Zdroj: | Journal of Foodservice Business Research. 26:528-548 |
| ISSN: | 1537-8039 1537-8020 |
| DOI: | 10.1080/15378020.2021.2017212 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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