Determinant of Brand Origin Recognition Accuracy (BORA) Score and Need for Cognition as Moderator: A Conceptual Paper

Autor:	Poh-Chuin Teo, Theresa C.F. Ho, Fauziah Ahmad, Ling Suan Choo
Rok vydání:	2021
Zdroj:	2021 International Conference on Decision Aid Sciences and Application (DASA).
DOI:	10.1109/dasa53625.2021.9682321
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0e1daa20ddd3f0ca0a371cddb12cdb86 https://doi.org/10.1109/dasa53625.2021.9682321 Zobrazit plný text záznamu