The Role of Pharmaceutical Medical Information in Promotional Review: Three Benchmarking Surveys
| Autor: | Madhuri Kothari, Ellen Yang, Alyson Sous Andrikanich, Lisa Bonk |
|---|---|
| Rok vydání: | 2012 |
| Předmět: |
business.industry
Medical communication media_common.quotation_subject Public Health Environmental and Occupational Health Pharmacology (nursing) Medical information Pharmacy Benchmarking Public relations humanities PROMOTIONAL MATERIALS Drug Guides Medicine Pharmacology (medical) Review process business Function (engineering) Pharmaceutical industry media_common |
| Zdroj: | Drug Information Journal. 46:107-114 |
| ISSN: | 2164-9200 0092-8615 |
| DOI: | 10.1177/0092861511427873 |
| Popis: | Pharmaceutical Medical Information (MI) departments have many different responsibilities within the organization. In addition to the traditional roles of Medical Information professionals, promotional review is a growing responsibility. Three benchmarking surveys explored the role and involvement of the Medical Information department in promotional review and were conducted within a similar timeframe (2009). The surveys were designed to provide insights into current practices within the pharmaceutical industry and to characterize the function and contribution of Medical Information departments in the promotional review process. The surveys focused on promotional review in terms of types of materials reviewed, procedures, and time commitment. Most pharmaceutical Medical Information professionals surveyed reported that they participated in the promotional review process. They have a number of responsibilities as part of the promotional review process that may include reviewing promotional materials, attendi... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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