sj-pdf-1-jig-10.1177_1069031X221129554 - Supplemental material for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market
| Autor: | Wahid, Risqo, Karjaluoto, Heikki, Taiminen, Kimmo, Asiati, Diah Isnaini |
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| Rok vydání: | 2022 |
| Předmět: | |
| ISSN: | 1069-031X |
| DOI: | 10.25384/sage.21506258 |
| Popis: | Supplemental material, sj-pdf-1-jig-10.1177_1069031X221129554 for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market by Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen and Diah Isnaini Asiati in Journal of International Marketing |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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