Autor:	Allan C. Reddy, Bruce D. Buskirk, Ajit Kaicker
Rok vydání:	1993
Předmět:	Marketing Business-to-government Return on marketing investment Public Sector Marketing Marketing management Digital marketing business.industry Services marketing Business Marketing research Marketing strategy
Zdroj:	Journal of Services Marketing. 7:13-17
ISSN:	0887-6045
DOI:	10.1108/08876049310044510
Popis:	Focuses on “tangibilizing the intangible” as a key to success in services marketing and presents various issues related to this topic. Argues that consistency in maintaining quality is very important and that further research is required.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0db9ac5a2cf1d3ab7c159412d626f8ba https://doi.org/10.1108/08876049310044510 Zobrazit plný text záznamu