African Americans' Television Activity: Is it Related to Perceptions of Outgroup Vitality?

Autor:	Jessica R. Abrams
Rok vydání:	2008
Předmět:	Gratification business.industry Strategy and Management Communication media_common.quotation_subject Perspective (graphical) Boredom Vitality Entertainment Perception medicine Outgroup medicine.symptom Psychology business Social psychology media_common Mass media
Zdroj:	Howard Journal of Communications. 19:1-17
ISSN:	1096-4649 1064-6175
DOI:	10.1080/10646170701801961
Popis:	In a continued attempt to uncover the connection between intergroup relations and mass media, the author explores African Americans' television activity. Using a uses and gratifications perspective, this investigation examines the reasons African Americans select and avoid television and whether those reasons predict their perceptions of Caucasians. Results indicate that selecting television for entertainment purposes was the most important gratification sought by participants. Selecting television out of habit or to relieve boredom predicted perceptions of Caucasian vitality and the relationship was moderated by involvement while viewing television.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0d9ae019019fb7deb78521ed784b90e1 https://doi.org/10.1080/10646170701801961 Zobrazit plný text záznamu