Products, Brands and Countries: Country-ofBrand (COB) and Product-of-Country (POC) Constructs in Country-of-Origin Research

Autor:	N. Meltem Çakıcı
Rok vydání:	2015
Předmět:	Engineering business.industry Geography Planning and Development General Social Sciences Product (category theory) Marketing business Country of origin
Zdroj:	Bogazici Journal. 29:81-93
ISSN:	1300-9583
DOI:	10.21773/boun.29.1.4
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0d770fbdf0d7ad2e1388611696e991a0 https://doi.org/10.21773/boun.29.1.4 Zobrazit plný text záznamu