Strategic and Nonstrategic Explanations for Attentional Inertia
| Autor: | John Tapper, Lisa Bruce, Suzanne Pingree, Robert P. Hawkins |
|---|---|
| Rok vydání: | 1995 |
| Předmět: |
Linguistics and Language
Television viewing Visual perception Inertial frame of reference Higher education Cognitive engagement business.industry Communication media_common.quotation_subject 05 social sciences 050801 communication & media studies 050109 social psychology Inertia Language and Linguistics 0508 media and communications 0501 psychology and cognitive sciences Psychology business Social psychology media_common Audience response Cognitive psychology |
| Zdroj: | Communication Research. 22:188-206 |
| ISSN: | 1552-3810 0093-6502 |
| DOI: | 10.1177/009365095022002003 |
| Popis: | Previous research and theory have focused on nonstrategic explanations for attentional inertia phenomena in television viewing (that looks become more stable and reflect greater cognitive engagement as they get longer). However, varying relatedness of episodes, for which strategic inertial processes should vary in strength, produces a corresponding difference in inertia of looks crossing those boundaries. Although an additive model would suggest that all these within-narrative boundaries should show stronger relationships than at unrelated-content boundaries, this was not the case. It may thus be that results previously interpreted as reflecting nonstrategic processes instead result from strategic processes not before considered. |
| Databáze: | OpenAIRE |
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