Technology analysis and competitive strategy: the case of mobile telephones

Autor:	Christer Oskarsson, Niklas Sjöberg
Rok vydání:	1994
Předmět:	Typology Knowledge management ComputingMilieux_THECOMPUTINGPROFESSION business.industry Strategy and Management media_common.quotation_subject Management Science and Operations Research Competitive advantage Mobile telephone Technology analysis Luck Cost leadership Marketing business media_common
Zdroj:	Technology Analysis & Strategic Management. 6:3-20
ISSN:	1465-3990 0953-7325
DOI:	10.1080/09537329408524149
Popis:	This paper examines the validity of the strategic implications draun from the typology of generic strategies presented by Michael Porter. It is argued that the existence of technologies which simultaneously drive cost and performance make it possible to combine cost leadership and difflerentiation strategies, and yet be extremely competitive. The mobile telephone industry provides us with an illustrative empirical example. In this case, rather than a ‘stuck in the middle’ strategy, we found a ‘luck in the middle’ strategy.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0d6f608d46810850302d2f2ed767ecfb https://doi.org/10.1080/09537329408524149 Zobrazit plný text záznamu Plný text ve formátu PDF