Labeling Effect in Online Behavioral Targeting Ads : Focuses on Self-Perception and Perceived Social Value

Autor:	Ji Eun Shin, Jaehwi Kim, Tae-Hee Park
Rok vydání:	2020
Předmět:	Privacy laws of the United States Behavioral targeting Self perception Psychology Value (mathematics) Social psychology
Zdroj:	The Korean Journal of Advertising. 31:41-60
ISSN:	1225-0554
DOI:	10.14377/kja.2020.1.15.41
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0d4f864b40f81921a8fdd5da06eea816 https://doi.org/10.14377/kja.2020.1.15.41 Zobrazit plný text záznamu