| Autor: |
Aishah Nadirah Mohamed Alauddin, Rozita Abdul Latif, Aiman Haqim Yahya, Ummi Kalthum Mohd Mokhtar |
| Rok vydání: |
2022 |
| Zdroj: |
International Journal of Economics, Business and Management Research. :10-22 |
| ISSN: |
2456-7760 |
| DOI: |
10.51505/ijebmr.2022.6402 |
| Popis: |
This study investigated the influence of advertising on sports apparel purchasing decisions of young Malaysians based on gender, usage pattern, and purchasing style. The study involved administering questionnaires to two hundred and forty-eight randomly selected students from the Faculty of Sports Science and Recreation (N=248). The results showed a significant difference based on the gender and quality element (p |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
