The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Autor:	Zike Cao, Junhong Chu, Kai-Lung Hui, Hong Xu
Rok vydání:	2021
Předmět:	Information Systems and Management Management Science and Operations Research Computer Science Applications Management Information Systems
Zdroj:	Journal of Management Information Systems. 38:855-888
ISSN:	1557-928X 0742-1222
DOI:	10.1080/07421222.2021.1962597
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0ce649419ee407025c9ac178dc69fc48 https://doi.org/10.1080/07421222.2021.1962597 Zobrazit plný text záznamu Plný text ve formátu PDF