Consumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge
| Autor: | Hyejoon Rim, Maral Abdollahi, Hao Xu |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Marketing Communications. :1-21 |
| ISSN: | 1466-4445 1352-7266 |
| DOI: | 10.1080/13527266.2022.2118813 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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