Conceptual metaphors shape consumer psychology
Autor: | Mark J. Landau, Chen-Bo Zhong, Trevor James Swanson |
---|---|
Rok vydání: | 2017 |
Předmět: |
Cognitive science
Persuasion Metaphor media_common.quotation_subject 05 social sciences 050109 social psychology 050105 experimental psychology Embodied cognition Management of Technology and Innovation 0501 psychology and cognitive sciences Message framing Psychology Consumer behaviour media_common |
Zdroj: | Consumer Psychology Review. 1:54-71 |
ISSN: | 2476-1273 |
Databáze: | OpenAIRE |
Externí odkaz: |