Business Model Resilience During A Crisis: Subscription as A Service and Co-Creation Strategy

Autor:	Peiyi Jia, Li Sun, William C Zhou
Rok vydání:	2021
Předmět:	Service (business) Customer orientation Process management Co-creation General Medicine Business Business model Resilience (network)
Zdroj:	Academy of Management Proceedings. 2021:13712
ISSN:	2151-6561 0065-0668
DOI:	10.5465/ambpp.2021.13712abstract
Popis:	How can business models navigate through a crisis? Based on service-dominant logic, we argue that subscription business models, with customer orientation and inter-functional coordination, help ven...
Databáze:	OpenAIRE
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