Digital consumer-based branding among football clubs; determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
| Autor: | Ilia Botsvadze, Metin Mercan, Arian Matin, Tornike Khoshtaria |
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| Rok vydání: | 2023 |
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| Zdroj: | International Journal of Technology Marketing. 1:1 |
| ISSN: | 1741-8798 1741-878X |
| Databáze: | OpenAIRE |
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