Predictors of relationship quality for luxury restaurants

Autor:	Juan (Gloria) Meng, Kevin M. Elliott
Rok vydání:	2008
Předmět:	Marketing business.industry media_common.quotation_subject Advertising Quality (business) Business Hospitality industry media_common
Zdroj:	Journal of Retailing and Consumer Services. 15:509-515
ISSN:	0969-6989
DOI:	10.1016/j.jretconser.2008.02.002
Popis:	Relationship quality is increasingly emerging as a strategy for organizations that strive to retain loyal and satisfied customers in today's highly competitive environment. However, a limited number of studies have investigated relationship quality within the hospitality industry. This study examines and applies a measurement model originally tested with Korean customers to American customers to confirm that the predictors of relationship quality for luxury restaurants are cross-culturally valid. This study also examines the relative importance of each predictor of relationship quality, and identifies strategies for luxury restaurants that should enhance their level of customer trust and satisfaction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0c60a2ef237abce18c34815331faf799 https://doi.org/10.1016/j.jretconser.2008.02.002 Zobrazit plný text záznamu Full Text from ScienceDirect