Breaking Open the Consumer Behavior Black Box: Sem and Retail Atmospheric Manipulations

Autor:	Jean-Charles Chebat, Richard Michon
Rok vydání:	2008
Předmět:	Marketing Measure (data warehouse) Multivariate analysis of variance Computer science Black box Econometrics Experimental data Cognition Latent variable Structural equation modeling Consumer behaviour
Zdroj:	Journal of Marketing Theory and Practice. 16:299-308
ISSN:	1944-7175 1069-6679
DOI:	10.2753/mtp1069-6679160403
Popis:	Few marketing researchers employ structural equation modeling (SEM) with experimental data. In fact, as stressed here, SEM has the capacity to measure consumers' response to experimental manipulations as well as affective and cognitive processes leading to these behavioral responses. A structural equations approach has several possible advantages over a traditional multivariate analysis of variance approach including handling latent variables with measurement errors and isolating mediating effects between endogenous variables. The authors provide some specific examples drawn from retail atmospheric experimental data.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0bfbf13f60e18080abcf07f2e50e0beb https://doi.org/10.2753/mtp1069-6679160403 Zobrazit plný text záznamu Plný text ve formátu PDF