The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made in Western Countries

Autor:	Pierre Filiatrault, Emmanuel Chéron, Jean-Sébastien Marcoux
Rok vydání:	1997
Předmět:	Marketing Ethnocentrism business.industry Interpersonal influence media_common.quotation_subject Advertising Conspicuous consumption Clothing Preference Country of origin Management Information Systems Patriotism Economics Demographic economics business Social status media_common
Zdroj:	Journal of International Consumer Marketing. 9:5-29
ISSN:	1528-7068 0896-1530
DOI:	10.1300/j046v09n04_02
Popis:	This research deals with the Influence of socio-cultural variables on preferences of Polish consumers towards specific products made in Poland versus the same products made in Western countries. A convenience sample of 265 Polish university students was used to assess the impact of ethnocentrism, susceptibility to interpersonal influence, conspicuous consumption and demographic variables on the preferred country of origin of clothing, cosmetics and electronic products. Results show that patriotism as a dimension of ethnocentrism is related to the preference towards Polish products, while social status demonstration, as a dimension of conspicuous consumption, is related to the preference towards Western products.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0bf5bafe0942331c3b1e50aeecaa1a13 https://doi.org/10.1300/j046v09n04_02 Zobrazit plný text záznamu