| Popis: |
The assessment of international entry and expansion strategies is based on practical, real-world lessons of franchisors. It covers issues such as country selection, market entry methods and expansion strategies; issues that are critical to prospective franchisors considering entry or expansion into emerging economies; with a specific concentration on the BRIC countries: Brazil, Russia, India and China. This review conducts a business climate examination of U.S.-based franchisors in order to determine the market entry strategies encountered in the BRICs when entering these new markets or expanding in existing markets through franchising. |
