The 'Lost Letter Technique' as a Predictor of the 1972 Presidential Election

Autor:	Michael Jay Weiner, Edward Lurey
Rok vydání:	1973
Předmět:	Race (biology) Presidential election Presidential system Law medicine Business Management and Accounting (miscellaneous) Apathy medicine.symptom Psychology Social psychology General Psychology Education
Zdroj:	The Journal of Psychology. 84:195-197
ISSN:	1940-1019 0022-3980
DOI:	10.1080/00223980.1973.9923829
Popis:	Summary The “lost letter technique” was validated against actual election returns in two randomly selected precincts in Greensboro, North Carolina. The technique was not successful in predicting the outcome of the presidential race. It was found that letters addressed to The Health Research Center were significantly more likely to be returned than letters addressed to presidential candidates. This indicated that the failure to predict was due either to voter apathy in this particular election or to an active dislike of both candidates.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0b83612f8be2ce341371c81e84831321 https://doi.org/10.1080/00223980.1973.9923829 Zobrazit plný text záznamu