| Popis: |
The clothes we wear have considerable power over how others perceive us (e.g., Forsythe 1990) and these perceptions are often internalized. Yet, despite knowing this, the children’s clothing market is incredibly gendered, offering female children shirts with stereotypical feminine images and words such as “kind” and “sweet”, while young boys can choose from stereotypical masculine options that often say things like “tough” and “strong.” Yet, at the same time retailers are offering gendered children’s products, society has also begun to shift their opinions on gender norms and their importance. For example, in a 2017 study conducted by the international marketing firm Havas, researchers surveyed 12,000 people across 32 countries and found that the majority of adults (61% women and 46% men) believe children should be raised in a gender-neutral manner, while less (39% of women and 54% of men) preferred to see girls and boys raised with gender-specific products such as toys and clothing. |
