Perception, selectivity and decision making at the point of sale

Autor:	Hugh Phillips, Amanda Broderick, Patricia Thompson
Rok vydání:	1997
Předmět:	Marketing Economics and Econometrics Point of sale Process (engineering) media_common.quotation_subject computer.software_genre Attention span Marshalling Empirical research Perception Business Business and International Management computer Consumer behaviour Cognitive psychology media_common
Zdroj:	The International Review of Retail, Distribution and Consumer Research. 7:79-89
ISSN:	1466-4402 0959-3969
DOI:	10.1080/095939697343148
Popis:	This article develops the concept of selectivity in customers' perception of the point of sale to include the marshalling or organization of stimuli prior to the decision-making process. It is argued that this selective marshalling is necessary to accommodate to the distinctly limited attention span available for decision making. It is suggested that a number of distinct approaches may be used to this end and three candidates are discussed in detail. It is also suggested that the use of these approaches is learned and therefore can be culturally dependent. Empirical research, both qualitative and quantitative, is reported in the article. This appears to substantiate the existence of this marshalling process; the three approaches outlined, plus-in terms of gender at least-their use, appear to be, to a degree, culturally dependent.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0b18a8982b7d7d5005ac2bc2d5263afc https://doi.org/10.1080/095939697343148 Zobrazit plný text záznamu