Convergent Operation of Traditional Media Under the Background of Big Data

Autor:	Dianyi Wu, Siwei Long
Rok vydání:	2021
Předmět:	Multimedia Process (engineering) business.industry Computer science Big data Production (economics) Technological convergence business computer.software_genre Social community computer
Zdroj:	2021 International Conference on Applications and Techniques in Cyber Intelligence ISBN: 9783030791995 ATCI (1)
DOI:	10.1007/978-3-030-79200-8_142
Popis:	This article addressed the role of big data technology in redefining traditional media operation during their convergence transformation process. Under the background of big data, traditional media has established more integrated and intelligent operation systems and used them in content, advertising and user operation. With the assistant of new data tools, traditional media has made their content operation through user portrait, content prediction, evaluation and automated production. End-to-end program advertising platforms were having been built by traditional media themselves or cooperated with new advertising technology company. Big data made it possible for DTC (direct-to-consumer) content transmission, marketing services and co-creation in social community environment.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0ac4d4a148c56d5deda02d5c32bc5832 https://doi.org/10.1007/978-3-030-79200-8_142 Zobrazit plný text záznamu