On the Stackelberg game model of the collaboration of a hotel and third-party booking websites
| Autor: | Y. H. Cheng, C. I. Chiang |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Economics and Econometrics
Revenue management Profit (accounting) Third party Strategy and Management 05 social sciences Compensation (engineering) Microeconomics 0502 economics and business Stackelberg competition 050211 marketing Business Business and International Management Game theory ComputingMilieux_MISCELLANEOUS 050212 sport leisure & tourism Finance |
| Zdroj: | Journal of Revenue and Pricing Management. 21:97-105 |
| ISSN: | 1477-657X 1476-6930 |
| DOI: | 10.1057/s41272-021-00283-5 |
| Popis: | This study aims to apply the bi-level game theory model to explore how a hotel collaborates with third-party websites to determine the optimal room rate and the number of overbooking to maximize the hotel’s total profit. The results show that the proposed bi-level game model not only can provide optimal room rate and the number of overbooking to the hotel but also the marketing efforts to third-party websites. The optimal room rate is significantly affected by the arrival rate and the hotel's marketing efforts; however, the compensation rate does not influence room rate and the number of overbooking. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full text from SpringerLink