DEC protects market share by joint venturing with ITT

Autor:	Thomas Cummings, Francis Bidault, Per Jenster
Rok vydání:	1991
Předmět:	Key (cryptography) Joint (building) Business Marketing Market share Strategic alliance Unit (housing)
Zdroj:	Planning Review. 19:16-26
ISSN:	0094-064X
DOI:	10.1108/eb054335
Popis:	When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0a404f7b04c8fb575a2c4e578e7ccab7 https://doi.org/10.1108/eb054335 Zobrazit plný text záznamu